Bros Manifatture continues its growth path

Bros Manifatture reports positive performance in the 2016 financial year, remaining on a growth path with a turnover of more than €39 million, and increasing by 7% compared to 2015.

The Group, which was founded in the Italian region of Le Marche in 1979, specialising in the production of leather straps, has expanded on its product offerings through launches and acquisitions. It has earned the title of new pole of the Italian Fashion Jewellery, setting a record in the wide range of customers reached – from youngesters, who pay high attention to fashion trends, to connoisseurs of precious jewels to treasure and pass on.

Today, Bros Manifatture’s portfolio has extended to include the following brands: Bros, watch straps; Dhiva, packaging per jewellery stores; Brosway, fashion jewellery and watches; S’Agapò, easy-to-wear jewellery; Rosato, fine jewellery; Pianegonda, design jewellery.

Bros Manifatture’s effective internationalisation strategy has led to an increase in sales in 2016 compared to the previous year, through two direct subsidiary companies in the Chinese cities of Hong Kong and Beijing, and a third one in Miami, USA.

The past two years saw the opening of four Brosway stores in Beijing, Shanghai, Shenyang, and Tianjin, plus two Rosato stores in Shanghai and Shenyang – adding to the two shops in the Malaysian city of Kuala Lumpur – and the first monobrand Brosway store in Miami was inaugurated last October. Brosway, the leading brand in terms of revenue, is also distributed in the main airline and cruise companies. The Group brands can be found in more than 10,000 points of sale located in thirty countries around the world.

As far as Italy is concerned, what highly contributed to an increase in sales was the role played by international singer Alvaro Soler as the face and voice of Brosway TV commercial and press ad campaigns, which have enjoyed great media coverage.

Another excellent performance was recorded by S’Agapò, which has reached a wide audience with singer-songwriter Francesca Michelini, registering a high demand for its products at the point of sale.

After Rosato’s charms entered the wishlists of all women who love collecting little works of art, the brand has now become part of the watchmaking world.

Its final goal is to combine the excellence of Italian style with that of timepieces to dominate a market segment with high growth potential.

Rosato’s jewellery watch with the WeGo! project and the participation of Action Aid also helped to raise awareness on the timely, sensitive issue of violence against women by supporting the validity of the project with the purchase of the watch.

Pianegonda – the lastest addition to the Bros family – is the perfect mix between manufacturing tradition, artistic uniqueness, and contemporary design.

After the excellent results achieved with the Preview Collection launched at Christmas in twenty selected jewellery stores, in 2017 the brand will officially begin to be distributed throughout Italy and internationally.

Bros Manifatture’s recent participation to VicenzaOro January Expo was a success both for its high attendance and the interest shown not only by customers, but also by the Italian and international press. This further confirmed the trade’s attention for the Group, which will be present at the appointment in Basel for the first time in Pavillion 1 with the latest products of its three leading brands: Brosway, Rosato, and Pianegonda.