Brosway launched the IV Video Contest to amplify the message of the new “Inspired by Passion” advertising campaign with relevant and original contents in collaboration with Userfarm (a community of amateur video makers).

The brand asked users to make a video in which they could express a feeling, a passion that often clashes with rationality, social conventions, the idea of “politically correct”, and suddenly people are carried away by it, resulting in apparently instinctive choices. “Inspired by Passion” is the payoff at the end of each video. The contest has offered a final award of 10,000 euros for the first tour winners.