Brosway’s new multichannel campaign presents the movie Love Odyssey. A controversial love story masterfully interpreted by Brazilian top model Daniela Braga – a Victoria Secret top model since 2014 – and by French actor Alban Rassier. The TV commercial is broadcast on major Italian digital and satellite networks, and also online on social networks. A radio campaign, based on the soundtrack of the commercial has also been scheduled. The printed advertising campaign is featured in the top fashion magazines and the most popular women’s magazines.
The beginning of Love Odyssey was supported by visual merchandising activities in Brosway’s points of sale for the presentation of new jewelry collections for women and men.
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